As a coach in Ontario enjoy this exclusive promotion of 40% off the featured book of the month with Human Kinetics Canada!
As the premier information provider to the physical activity field since 1974, Human Kinetics Canada is a world leading publisher of textbooks and their ancillaries, consumer books, journals, online courses, video, digital products, and more.
Featured Book of the Month:
Science and Development of Muscle Hypertrophy, Second Edition, is the most comprehensive resource on muscle hypertrophy in the world. Written by Brad Schoenfeld, PhD, an internationally renowned expert on muscle hypertrophy, this book is the definitive resource for strength and conditioning professionals, personal trainers, sport scientists, researchers, and exercise science instructors who are seeking information regarding muscle hypertrophy, including the mechanism of its development, how the body structurally and hormonally changes when exposed to stress, ways to most effectively design training programs, and nutritional guidelines for eliciting hypertrophic changes.
This new edition offers more than 1,000 references and applied guidelines. Two all-new chapters deliver practical content on the measurement of muscle hypertrophy and advanced training practices. Readers will learn various methods by which hypertrophy is measured, including site-specific measures (circumference measures, MRI, CT, and ultrasound), indirect measures (underwater weighing, DXA, BIA, ADP, and skinfolds), and histological measures (biopsy), as well as the strengths and limitations of each modality. The new edition also provides guidance for achieving greater training volumes with training practices that maximize the individual’s genetic potential to gain muscle.
For more information, click here.
Visit www.canada.humankinetics.com and use code B533 at checkout to receive 40% off regular price! Offer expires July 31, 2021.
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