Home > National fencing coach Patricia Howes is always “en guarde” to take on a new challenge.

National fencing coach Patricia Howes is always “en guarde” to take on a new challenge.

CAO’s all new Empowering Stories from Behind the Bench article series – May 2022

Sport has the power to change lives and as coaches, we are often judged by what we say, believe and how we put that in action.”

By David Grossman

Patricia (Patti) Howes has heard it over, and over again.

Questions, comments, suggestions, and hints that either she couldn’t do something, or it was best to focus on a more achievable project, job, or interest.

No ifs, ands, or buts.

All that did, was motivate her even more.

Not one to give up, but instead strive for opportunities, Howes buckled down and used her charm and charisma going after things she enjoyed and could build on. To get some peace of mind, each time Howes just focussed on ways to prove others wrong.

“Always curious to try new things, and undaunted by naysayers, I have persevered through many challenges as a person,” said Howes. “There have been many losses along the way, but I always learned from those loses and appreciated my victories.”

Born Patricia O’Flaherty, in Montreal and raised in Sault Ste. Marie, Ont., she was a ballet dancer in her elementary and high school days. O’Flaherty would later teach that form of finesse, flare, and brilliance to youngsters.

Always artistic, she enjoys the painting of acrylics, and at one time was quite serious about becoming an artist. Creative and energetic, it was during the pandemic days of incognito, that Howes would devote time to a new hobby of wood carving.

Around the age of 19, a new beginning emerged for her. she had entered Carleton University in Ottawa. She needed something to replace dancing, keep her busy when there was time away from academic studies. She also wanted to meet new people.

What perked her interest, something she had found to be quite fascinating, was the Carleton varsity fencing club. She was fascinated by the mental and physical aspects of fencing.

Mention the sport of fencing and the average person conjures up pictures from the movie world.

The master sword fighters in Star Wars to the mysterious hero who fought to protect the poor and oppressed in the Mask of Zorro. Even the Disney film, Parent Trap has a fencing match rivalry that involves two look-a-like girls. Her favorite fencing movie is The Princess Bride, a swashbuckling classic.

For Howes, it was not about Hollywood. It became more than a passion and something that would continue to intrigue and pique her curiosity. Her artisan days became secondary, replaced by teaching and coaching, and emphasizing the fun and joy of the sport. It would be a calling that consumed her life and would benefit hundreds more along the way.

“As a university student, I wanted to do something for fitness, but had a limited budget,” said Howes, who had met and married David Howes. “There was a notice about joining the fencing club for $25.00. It was reasonable and looked interesting. I knew there would be an opportunity to learn, have some fun, and get a good physical workout.”

Curiosity would soon end. Fascination took over, followed by a form of infatuation that led to a desire to coach a sport that has been featured in every modern Olympic Games. Howes has enjoyed helping people find the path for their own success and in 1989, it happened. Her first dip into coaching through the National Coaching Certification Program (NCCP).

“My husband’s first posting was Greenwood, N.S.,”, said Howes. “He had asked, at the base gym, about building a fencing program and we were offered the free use of an old military school gym and classroom.”

Now a multi-award-winning Ontario university and competitive fencing coach, Howes was the recipient of the inaugural Hydro One Safe Play Award that was presented to a coach who practices positive, inclusive, physically, and emotionally safe sport through their leadership role. Her story is just one in a special Coaching Association of Ontario (CAO) series called “Empowering Stories from Behind the Bench”.

Howes is noticeable with her caring and unwavering approach. It’s obvious in her role as varsity head coach and program coordinator at Royal Military College (RMC) in Kingston. More than winning awards, she has stressed the safe space element, which is not just physical, but mental and emotional.

“We were in Winnipeg, I was a busy working mom, but I wanted to be a professional coach,” said Howes, who had solid coaching credentials after graduating from the National Coaching Institute High Performance Coaching program at the University of Manitoba.

“My husband saw a military job posting at work for a full-time fencing coach at RMC,” said Howes, who had solid coaching credentials after graduating from the National Coaching Institute High Performance Coaching program at the University of Manitoba. “I thought he was joking, didn’t take him seriously until I read the notice and then applied.”

With an ambition to become a Fencing Master, and having studied the disciplines in foil, epee and sabre through the NCCP, there was a glaring opportunity. If successful, Howes would have to shuffle off to the Limestone city leaving her husband, posted to Winnipeg, and their 10 and 12-year-old children. Both kids were also well settled with school and friends.

“Sometimes you just have to make important career moves and when I was offered the RMC position in 2002, I had discussed it with our family, I packed the car and a few weeks later was in Kingston running the program,” she said. “We hoped it wouldn’t be long before my husband was transferred, and in the meantime the kids would stay with him.”

Howes is the first woman Fencing Master at RMC, and along with close friend Lynn Seguin in Richmond, B.C., they are believed to be the first two females with that title in Canada. At RMC, Howes operates two campus programs and has coached teams to five Ontario University Athletics (OUA) championships in her 20 years at the school.

“I trusted my training, re-designed the RMC fencing program and continue to thoroughly enjoy the journey,” said Howes, who resides on nearby Wolfe Island. “At RMC, we have people interested in experiencing life, trying new things, and be there to serve their country. For me, I always want to do the best that I can and build good people. That’s always been my goal.”

Years of knowledge and experience, as well as a career of hard work triumphant in the sport, Howes is devoted to her students. She has put people, who had previously never fenced, on the winner’s podium.

Howes was selected to coach at several major events, ranging from the Canada Games to the Junior World championship, the Junior Pan Am Games to the FISU World University Games in Russia (2013) and Korea (2015). She was also at the international military sports organization’s World Games in Brazil (2011), Korea (2015) and China (2019)

“Sport has the power to change lives and as coaches, we are often judged by what we say, believe and how we put that in action,” she said. “If your goal is to guide athletes to try accomplish their goals, which is the job of a good coach, then it’s critical that you have to be a quality leader and earn their trust and respect.”

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David Grossman is a veteran multi award-winning Journalist and Broadcaster with some of Canada’s major media, including the Toronto Star and SPORTSNET 590 THE FAN, and a Public Relations professional for 45+ years in Canadian sports and Government relations.

“If your goal is to guide athletes to try accomplish their goals, then it’s critical that you have to be a quality leader and earn their trust and respect.”

Home > Canadian Tire JumpStart offering Keeping Girls in Sport resource FREE to Ontario Coaches until June 30, 2022

Canadian Tire JumpStart offering Keeping Girls in Sport resource FREE to Ontario Coaches until June 30, 2022

The Government of Ontario, through the Ministry of Heritage, Sport, Tourism and Culture Industries, is investing up to $1 million through Canadian Tire Jumpstart Charities to promote active recreation in Ontario. This funding will help children and youth reconnect with sport and recreation at the grassroots level, with a focus on diversity, equity and inclusion.

Thanks to this investment Jumpstart is able to offer access to the Keeping Girls in Sport (KGIS) online learning resource at no cost to as many as 1,500 coaches and program leaders in Ontario.     

Keeping Girls in Sport is an online resource that helps coaches and youth activity leaders create safe and respectful environments for female athletes, ensuring girls stay enrolled and engaged in sports and physical activity.

Below are instructions to access the free registration from May 9 to June 30, 2022 (or 1,500 registrations):

URL: https://provinceon-kgis.respectgroupinc.com

Program Access Instructions:

  • If you have an existing profile in any other Respect Group program, select “New to this Program?” then “Look-Up”.
  • If this is your first time registering for a Respect Group Program, select “New to this Program?” followed by “Register”.
  • Complete registration.
  • Select “Submit” at the bottom of the page. You will be requested to review and accept the Privacy policy.
  • On the payment page, click “Enter Code”
  • Pre-Registration Code: PO-KGIS-R2R6G7X
  • Once successfully logged in, you will default to the Home page. Select Program Access to view the modules.
  • To re-access the program, return to the same URL indicated above and enter the username and password created during registration.

This free access code is available until June 30, 2022, or 1,500 registrations.

Thank you for the work you for the work that you do to keep girls in sport. 

Please do not hesitate to reach out to jumpstart@cantire.com if you have any questions.   

Home > Jordan McFarlane is a coach, mentor and father figure to an entire community through the power of sport

Jordan McFarlane is a coach, mentor and father figure to an entire community through the power of sport

CAO’s Empowering Stories from Behind the Bench article series – April 2022

“Sports coaching can be defined as the process of motivating, guiding, and training an individual in preparation for any sporting hobby, career, or event.”Life Coach Directory

By David Grossman

Jordan McFarlane knows all about winning basketball games.

As a player, he’s been on teams with crowning achievements, coached champions, and had his share of personal accolades. Talk with him, and he can spend hours sharing stories.

But the ones that stand out are not myths, but the huge victories – those that have come outside the hardwood floor of the gym.

McFarlane knows of the tough times, the struggles, and challenges, and how he, like others, have gone through adversity to get to the good side of things. It’s not impossible to do.

Having lived in a troubled Toronto neighbourhood often stigmatized by the mere mention of the streets, Jane and Finch, McFarlane was raised by a single parent. His mother, for which he has huge compliments and adulation, helped him navigate through life.

Since graduating from C.W. Jefferys Collegiate, followed by some post-secondary education at Ryerson, McFarlane was always enamored with the dream of one day becoming a social worker.

Resilient, hard-working and with an unwavering passion and commitment, McFarlane figured he had a way of getting to people – and then, leaving them with a positive impression. So, he chose the route of coaching, adding the related components of educating, and mentoring, to the job.

He’s been doing it, and exceptionally well, since 2006.

McFarlane had the right idea. He used a physical athletic activity that involves a large orange ball and is very popular with the teenage crowd. Yes, basketball – a game invented by James Naismith, the Canadian who, among other accomplishments, was a sports coach.

Always gung-ho about the game of hoops, McFarlane knew it would be a mechanism that brought young boys, many often facing an assortment of social challenges, off the streets, and into the confines of a gym. The objective: fun and learning.

For McFarlane, his ambition and intention were greater than putting a ball in a mesh net some 10 feet off the ground.

“There is no better feeling than watching kids see an opportunity and then make something positive out of it for themselves,” said McFarlane. “Basketball can be a huge link to helping and just being there. Most of my work happens before, and after, I get to the gym. It’s about connecting with families first, showing them that sacrifices can turn in to wonderful things. But it takes effort, commitment, and a desire to be successful.”

McFarlane was the recipient of the 2021 Coaches Association of Ontario “Susan Kitchen Trailblazer Award”, given to an individual who sets a path for others to follow. For him, it’s a distinguished recognition of his work. Known by many as “Coach Mac”, he views the CAO’s gift of honor to be a signal that goes beyond the study of sport.

“I’m helping young men make wise decisions that will benefit them,” said McFarlane, who has made a lasting impression on hundreds of young people.  “I can relate to these guys who come out, because I used to be just like them. You doubt yourself in so many ways, and I’m teaching them about what traps to avoid and what not to do.”

McFarlane may not have the pedagogy of a social worker, but his ability to try guide youngsters in need of assistance and cope with problems in their everyday lives, has certainly been very productive.

“I just want these amazing kids to understand that they can be successful and be contributing positive members of society,” he said. “I see myself in every one of these kids and I tell them, there’s a great deal of pride and accomplishment for them – and to go for it.”

As the Technical Director of Basketball Operations for the Youth Association for Academics Athletics and Character Education (YAAACE), McFarlane knows basketball is a magnet for many teens. His knowledge, experience, and success in the sport, fits right in with the community organization that tries to impact the lives of children and youth in a positive manner.

“It’s about making change – for the better,” he said. “I’ve helped kids turn their lives around and find careers in many areas ranging from teaching to law enforcement. It’s a miraculous turnaround and while some have fallen through the cracks, I know I have been successful.”

McFarlane knows coaching goes beyond sport and when he’s challenged, he’s ready. There have been instances when young teens have challenged authority or even life in the game. His response has been a conversation focussed on accountability, identifying the problem, making the adjustments, and then moving forward.

“The world doesn’t accept excuses,” said McFarlane, admitting that he doesn’t hesitate to offer up some fatherly advice. “It’s my job, my role. Through basketball, it allows me to be the male authority figure that tries to be responsive and supportive of their needs, expectations, and aspirations.”

McFarlane has a competitive side to his role as a coach, thrives on winning games, but at the end of the day, the passion is all about helping and teaching others.

Dr. Ardavan Eizadirad has watched and followed McFarlane for years.

“He has created a culture where people buy in to the high expectations and hold each other accountable as a community,” said Dr. Eizadirad, an Assistant Professor in the Faculty of Education at Wilfrid Laurier University in Waterloo and also a referee with the Toronto Association of Basketball Officials (TABO).

“I see the success he has in engaging marginalized youth, recognizing where there is a need for care and opening opportunities for them. He believes in the cause, shows the loyalty, and doesn’t do it for the accolades.”

Devon Jones, founder of YAAACE and a teacher with the Toronto District School Board, said that the first time he met McFarlane, he could see a great advocate.

“The work (Jordan) does with these kids is phenomenal,” said Jones. “While he may be a very good basketball coach, his ability to bring the best out of kids is amazing. Discipline is big with him, and he sets standards and insists that they be met. There’s no nonsense in his way of doing things – and I have noticed a huge positive difference in young people.”

Engaging those from disadvantaged and poor under-resourced communities, by providing advice, learning opportunities and year-round comprehensive programs and activities, are things that should be shown as accomplishments in McFarlane’s resume.

A skilled leader, McFarlane will tell you that, in many cases, it’s all about making personal connections. “Find the right people who you can trust, can also help you, point you in the right direction, but then you have stay committed and pick up your end of the deal – strive for success,” he said. “You push these kids to greatness. You bring the best out of them. I know I am making a difference in their lives, careers, and their futures.”

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David Grossman is a veteran multi award-winning Journalist and Broadcaster with some of Canada’s major media, including the Toronto Star and SPORTSNET 590 THE FAN, and a Public Relations professional for 45+ years in Canadian sports and Government relations.

There is no better feeling than watching kids see an opportunity and then make something positive out of it for themselves.

Home > Gwen Binsfeld shares her secrets for taking athletes with a disabilities to new heights

Gwen Binsfeld shares her secrets for taking athletes with a disabilities to new heights

CAO’s Empowering Stories from Behind the Bench article series – March 2022

To see people, with a disability work hard at what they want to achieve and stay focused on participating, means more than any physical award.

By David Grossman

There is a great English playwright and poet, known for his distinct classical opening phrase of a soliloquy in the theatrical play Hamlet.

With respect to William Shakespeare, I am going to modify that historical expression to reflect the world of sport. To be more specific, the key role of a dedicated individual, who has devoted more than 30 years to facilitating active lifestyles, and promoting fitness and sport for individuals with physical impairments.

To coach, or not to coach, that is the question?

It’s an easy answer for Gwen (Slater) Binsfeld, a para-alpine coach and a truly sensational individual whose family history may have been somewhat of a factor in her commitment to health, wellness, and fitness of people with disabilities.

An astute human being, Binsfeld is the next person to be recognized in the impactful series “Empowering Stories from Behind the Bench” put together by the Coaches Association of Ontario.

For Binsfeld, and like many others, to be a great coach, you don’t have to be a distinguished athlete. She has made it quite clear that coaches are the experts in motivating and communicating with athletes. Also, critically important, is the coaches’ function of leading athletes through ideal behaviours.

But that takes more than just words. Try leadership.

Back in her high school days, Binsfeld was quite active in a variety of sports, and was selected Athlete of the Year at Toronto’s York Memorial Collegiate, before going on to pursue a degree in Recreation and Kinesiology at the University of Waterloo.

“I lived for sport and if it wasn’t for all the opportunities to compete, I’d likely never have finished school,” she said in a telephone conversation from her cozy home on picturesque Manitoulin Island, located on the north shore of Lake Huron, and about a two-hour drive southwest of Sudbury.

“In those days, you could play all sports, not have to be restricted to one, and it was amazing.”

As a youngster, Binsfeld would remember the times she would visit Toronto’s Sunnybrook Health Sciences Centre, with her grandfather, a World War I veteran. She would carry his wooden leg when it was time to go swimming.

She also taught her niece, born without a hand, to ski, cycle and be active in various sports. Her hemiplegic son, was the next family member to embrace inclusive sport, and excel at para alpine skiing.

Those may have been early indications of her eagerness, ambition, and devotion to helping people with disabilities. But it was at the age of 19, that she had made up her mind to be a coach.

“I had some wonderful coaches, very special people and tremendous in what they did,” she said. “They were strong figures, encouraged and facilitated. You knew that they cared about you.”

Sport, coaching, leadership, commitment – it was contagious to her.

There was a time when Binsfeld had also wanted to become a teacher. She’s been instructing, cultivating, and guiding people in her own way through the world of adaptive skiing.

Coaches have been good at telling athletes that it’s not whether you get knocked down, but how you deal with it, whether you get up, and the importance of not giving up.

For more than three decades, Binsfeld has been a para coach. Ontario Track 3 and Canadian Adaptive Snowsports, are organizations that were formed by a group of volunteers dedicated to providing people of all abilities, the opportunity to experience the joys of skiing. Since 2008, Binsfeld has been involved in instructing and coaching the Provincial para alpine team.

There were 19 years with Para Alpine Ontario and some 25 coaching and volunteering with the Ontario Track3 Ski Association for the Disabled – an organization formed by a group of volunteers dedicated to providing young people of all abilities, the opportunity to experience the joys of skiing.

Not one to accumulate or brag about awards, Binsfeld was the recipient of the Canadian Adaptive Snowsports Coach of the Year award in 2020.

“That (award) had a great deal of meaning to me – to be recognized by your peers,” she said. “I do what I do, because I enjoy it and it’s meaningful to me in so many ways. To see people, with a disability work hard at what they want to achieve and stay focussed on participating, means more than any physical award.”

Binsfeld may have been somewhat of a pioneer for encouraging people with physical disabilities to strive for the top, always emphasizing to live very day to its fullest. She saw athletes with potential and chose to “get aggressive and build a pathway for them to the Paralympics”.

For her, the goal is not always reaching the podium or the world showcase for athletes with disabilities. There are winners in other ways, too.

“I’m dedicated to helping people of all ages reach their dream, their goal and that may very well be to get them out of a wheelchair and to adaptive skiing – giving individuals a way of enjoying adventure,” she said. “That’s a gold medal.”

Catching her on the ski slopes, you may very well hear that sound of music. That’s because she loves spiritual melodies and singing, what she calls uplifting, and has been in several choirs before the pandemic.

“I often sing when I coach,” she said. “You need to have rhythm and I tell athletes to do the same and have fun. Everything else is a bonus.

“The joy of seeing young participants become skilled and develop, watch their self-confidence soar and life skills go up – that’s all very important to me. The pay cheque is the smile of seeing people reach their goal. It’s contagious and I go home feeling engaged.”

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David Grossman is a veteran multi award-winning Journalist and Broadcaster with some of Canada’s major media, including the Toronto Star and SPORTSNET 590 THE FAN, and a Public Relations professional for 45+ years in Canadian sports and Government relations.

“I often sing when I coach. You need to have rhythm and I tell athletes to do the same and have fun. Everything else is a bonus.”

Save $15 and take NCCP Coaching Athletes with A Disability

Home > Christa Eniojukan could teach a Master Class on creating inclusive sport for ALL

Christa Eniojukan could teach a Master Class on creating inclusive sport for ALL

CAO’s all new Empowering Stories from Behind the Bench article series – February 2022

There were times when I thought, becoming a coach, was just not going to be possible. Times have changed, and for the better. I want to continue to help impact change, make things better, cut barriers and create more opportunities

By David Grossman

Perseverance.

It’s a word that, in many ways, sums up the determination, grit and moxie of a coach. It’s also a declaration that characterizes Christa Eniojukan.

Watching what she does as a coach extremely well, clearly depicts the tenacity of an individual who has fire in her spirit. To many, from players to observers, the level of inspiration she gives off to those focussed on learning, is like a bolt of lightning in the sky.

In the world of sport, the job of a coach, in many ways can relate to a partnership. It’s one in which that coach, focussing on the development of an athlete, teaches, and advises, that individual to produce results that are beneficial in personal and professional lives.

Eniojukan, in doing just that, is a superb example of ambitions made real.

A positive influence on others, she has taken a leadership role several levels higher. At times, with a flair for brilliance, it’s because of how she has produced phenomenal results with people.

They say that “spirit is a component of human psychology, philosophy, and knowledge”.

Maybe so, but what is vividly clear, when talking with Eniojukan, is her understanding of judgement, awareness, insight, and the foundation that make up a good person.

Born in Montreal, she was raised in Guelph, played a variety of sports at St. James High School and has benefitted from post-secondary studies at Wilfrid Laurier University in Waterloo, and later Toronto’s York University. She would go on to earn a Degree in Kinesiology and Physical Education and then graduate from Teacher’s College.

As a player and point guard wearing jersey No. 6 for her school basketball team, she was a ball of enthusiasm. It continued at the post-secondary level, and she was twice chosen Most Valuable Player at Laurier. Now as a coach, Eniojukan has boatloads of poise, assurance, and energy.

She has come a long way since her first coaching job at Toronto’s Rockcliffe Middle School, where she also taught and prepared students for high school. Career and personal development are a priority.

Eniojukan added to her coaching experience by taking on responsibilities with club and provincial teams, as well as through programs at the Ontario Basketball Association. She was chosen head coach for the Academy for Student Athlete Development (ASAD) Durham Elite.

2019 was a big year for her. Eniojukan became the inaugural female basketball coach at Ontario Tech University and was the recipient of an Ontario Coaching Excellence Award presented by the Coaches Association of Ontario (CAO). In the category of “Everyone Matters”, she caught the attention of the selection community for her work in inclusion.

She displayed a thirst for success, was hungry to excel, but the load became arduous. Although ahead of her time in many ways, Eniojukan would eventually make several bold moves.

It started with resigning from teaching in 2021 with the Toronto District School Board, to focus on fulltime coaching. She is now in charge of the women’s basketball program at York – a school that has won only two Ontario university titles in almost 50 years.

For her, it’s another step, and a huge challenge, in the growth of a woman whose focus is to make an athlete understand that she wants the best for her – and not just on the basketball court.

“Life is not all just sunshine and roses,” said Eniojukan. “For a coach, for me, it goes beyond putting a ball in a hoop. It’s about fostering and building relationships. I don’t know it all, but I am always learning about how to help people grow and strive for excellence as a team.”

Articulate and aware of her surroundings, Eniojukan learned about the challenges of a female coach. In many ways, they still exist.

“I remember being the head coach on a club team and referees would ignore me and speak to assistant male coaches,” she recalled. “Times have improved, but people need to understand that women can coach, too.”

Back in 2010, Eniojukan was on the verge of ending her short coaching career. Married and with a family, she questioned herself. Could she successfully devote essential time to her husband and children, as well as be an elite coach on a fulltime basis?

“You need extra support, and that can come in many ways, also flexibility and an understanding by, and from, others,” she said. “It’s not taboo to bring your kids to a basketball practice or have a care giver watching them. I know there are mothers of young families, who choose not to coach or stop altogether, because that network of assistance just isn’t there.”

Building the lives of young athletes with a sense of balance is important to her as is the feeling of accomplishment. Realizing there were additional ways to make an impact, Eniojukan launched an educational and sports program in 2018. She’s the founder of “Active Scholars”.

Call it a summer camp of sorts, combining education with sports and providing a window on the benefits of other skills. Several hundred youngsters have benefitted from this program, and it is now offered in Ajax and Toronto.

It may not all be basketball, but Eniojukan is combining her coaching and teaching skills with character development, emphasizing teamwork values through sports and science, technology, engineering, and mathematics (STEM) education.

“As a coach, from a diverse background, you can make a huge impact on the lives of people,” said Eniojukan, who is co-chair of the Ontario University Athletics (OUA) Black, Biracial and Indigenous (BBI) Committee.

There are moments of reflection for Eniojukan, especially when taking time to retreat to her younger days. Those were times, when at the age of six, her father, Gary, introduced her to the importance of sport. Later would follow a fueling love for the game of basketball that she attributes to coaching mentors – Eric Stewart, then at the Guelph Christian Youth Organization and Stu Julius, then at Wilfrid Laurier University.

“I learned so much from them and I was allowed to be outspoken, say what was on my mind and be a vocal leader,” she said. “That meant so much to me and the confidence just took off.

Eniojukan was never coached by a woman or an individual who was a visible minority.

“Back then, I never saw myself as a coach,” she said. “There were times when I thought, becoming a coach, was just not going to be possible. Times have changed, and for the better. I want to continue to help impact change, make things better, cut barriers and create more opportunities.”

Mentoring women remains very important to Eniojukan.

“I have always told my players to try their best, be positive,” she said. “It’s okay to lose a game, knowing that you worked hard, and you were that much better than when you started the game.”

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David Grossman is a veteran multi award-winning Journalist and Broadcaster with some of Canada’s major media, including the Toronto Star and SPORTSNET 590 THE FAN, and a Public Relations professional for 45+ years in Canadian sports and Government relations.

“It goes beyond putting a ball in a hoop. It’s about fostering and building relationships.”

Home > Craig Campbell shares his secrets for enduring coaching success

Craig Campbell shares his secrets for enduring coaching success

CAO’s all new Empowering Stories from Behind the Bench – January 2022

“As a coach, the positive impact you have and leave on a young person’s life should be something way beyond the game. My feeling is that you’re in the wrong business, if it’s just about victories.”

By David Grossman

This might come as a surprise, maybe even a shock, but minor hockey coach Craig Campbell doesn’t count success by championship banners and trophies.

He might very well fit the description of the typical parent, caring for his family, offering fatherly advice, committed to doing what he can, dedicated, and so much more. But Campbell, when it comes to the important obligation in coaching, looks far beyond the wins and losses.

“Young people are impressionable and it gives people like me, coaches, a moral responsibility of going beyond the ice rink – offering sound advice that they will learn and, hopefully, put to good use in their lives,” said Campbell, who has coached 15 years in the Waterloo Minor Hockey Association.

There are many definitions of the word “coach”, but Campbell has a gift of stretching that term, to be more than just improving performance and maximizing the potential in the sport. He deals with youngsters, those adapting with a thirst for knowledge and others who may often think they’ve learned it all.

“As a coach, the positive impact you have and leave on a young person’s life should be something way beyond the game,” said Campbell. “My feeling is that you’re in the wrong business, if it’s just about victories.”

Campbell was also the recipient of the prestigious honor given to him by the Coaches Association of Ontario – the 2020 Ontario Coaching Excellence award as Male Grassroots Coach.

For him, coaching started like many others. He got hooked on the gig a few years after his son took to the ice for the first time.

“Call it parent involvement at the time, I had coached baseball and made a commitment to the Waterloo Wolves,” said Campbell, who has coaching credentials through Hockey Canada. “Look, I love to win and we all have a passion, but at the end of the day I want to know that my focus on kids is for the right reasons.”

Campbell knows all about societal responsibilities and public involvement.  He is Executive Director of the Kitchener Rangers Community Fund, Rangers Reach. Coaching minors, Campbell is adamant that he returns his players to their families as better people.

“Improvement is not only in skill and hockey development, but there is an obligation to educate these young people by opening them to opportunities with teammates and others,” he said.

Respect, accountability and community are key words emphasized by Campbell to every member of his team. Players are involved in a variety of community events including trips to volunteer at local food banks.

“As a hockey coach, I know there are always challenges for kids who, often, do things in their own way and seem to be empowered with their mobile devices,” he said. “At the end of the day, I do what’s best for 17 players, not one. If I have a chance to deliver key messages, I will deliver them. I also have no hesitation telling parents that, too.”

While the dynamics of many things have changed, and keep changing, that also goes for hockey and coaching. Campbell knows his players are not getting drafted right away to the National Hockey League.

“As a coach, it should not be about one player and, yes, there are always exceptions,” he added. “We build positive relationships that have a bigger impact on a young person than trophies and banners.”

Campbell likes to share his story of the “bubble gum bucket” that goes with the team from arena to arena. It’s about accountability, performance and more. Players know if they have given their best, they get to dip in to the canister.

“It‘s also about awareness and they learn a great deal about themselves,” he said. “To make decisions and to be aware of how they have done, experiences and learn more about commitment and life.”

-END-

David Grossman is a veteran multi award-winning Journalist and Broadcaster with some of Canada’s major media, including the Toronto Star and SPORTSNET 590 THE FAN, and a Public Relations professional for 45+ years in Canadian sports and Government relations.

“My feeling is that you’re in the wrong business, if it’s just about victories.”

Home > Stars of 2021

Stars of 2021

Congratulations to the winners of the 2021 Ontario Coaching Excellence Awards:

Grassroots Coach

Matthew Aslett

Soccer ● Oakville Soccer Club

Grassroots Coach

Jessica Brown

Figure Skating ● Gold Ice – Skate Canada Brampton-Chinguacousy

School Sport Coach

Colin Ward

School Sports ● Lo-ellen Park Secondary School

School Sport Coach

Kelly Gouveia

School Sports ● Fletcher’s Meadow Secondary School

Good to Great Coach

Joel Hazzan

Canoe-Kayak ● Ottawa River Canoe Club

Good to Great Coach

Dallas Price

Rugby ● Rock Fitness

Everyone Matters Coach

Abderrahim Moussa

Gymnastics ● Tumblers Gymnastics

Hydro One Safe Play Award

Zak Lewis

Rowing ● Ottawa Rowing Club

Susan Kitchen Trailblazer Award

Jordan McFarlane

Basketball ● YAAACE

Andy Higgins Lifetime Achievement

Darlene Joseph

Figure Skating ● Gloucester Skating Club

2021 Full Awards Broadcast

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit https://www.coachesontario.ca/events/awards/.

Home > Stars of 2020

Stars of 2020

Congratulations to the winners of the 2020 Ontario Coaching Excellence Awards:

Grassroots Coach

Craig Campbell

Hockey ● Waterloo Wolves Minor Hockey

Grassroots Coach

Alyssa Smith

Artistic Swimming ● York Artistic Swimming

School Sport Coach

Mike Stenning

School Sports ● London South Collegiate Institute

School Sport Coach

Martha Ashfield

School Sports ● AY Jackson Secondary School

Good to Great Coach

Karl Sutton

Karate ● International Shotokan Karate

Good to Great Coach

Teresa Mikola

Gymnastics ● Burlington Trampoline & Tumbling

Everyone Matters Coach

Jaison King

Basketball ● North Toronto Basketball

Hydro One Safe Play Award

Patricia Howes

Fencing ● Royal Military College

Susan Kitchen Trailblazer Award

Hani Kanama 

Weightlifting ● Kanama High Performance Weightlifting

Andy Higgins Lifetime Achievement

Jos Nederveen

Volleyball ● Mountain Volleyball Club

2021 Full Awards Broadcast

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit https://www.coachesontario.ca/events/awards/.

Home > Stars of 2019

Stars of 2019

Congratulations to the winners of the 2019 Ontario Coaching Excellence Awards:

Grassroots Coach

Hollie Babut

Soccer ● Richmond Hill, ON

“She is a very positive and happy person who loves soccer and passes that passion on to her players.”  – Co-worker

Grassroots Coach

Jon Roy

Baseball ● Uxbridge, ON

“You immediately realize that this a person with a special gift for coaching others.” – Parent

School Sport Coach

Ron Andrews

School Sports ● Barrie, ON

“The education of the whole student has been paramount to the leadership he provides.”  – Parent

School Sport Coach

Annette Wrigley

School Sports ● Huron-Perth, ON

“The championships she has won pale in comparison to what she has done for students, coaches and sport.” – Parent

Good to Great Coach

Cheyanna Farquharson

Sprint Canoe-Kayak ● Ottawa, ON

“She instills a sense of passion and fun that stays with the athletes long beyond the sport.” – Co-worker

Good to Great Coach

Warren Williams

Basketball ● Burlington, ON

“A good coach prepares you for life outside of sport and Warren has helped me do just that.” – Athlete

Everyone Matters Coach

Trevelle Edwards

Gymnastics ● Kitchener, ON

“Trevelle treats my daughter like she isn’t just included, but like she belongs in the class.” – Parent

Everyone Matters Coach

Christa Eniojukan

Basketball ● Toronto, ON

“She is always more than willing to do anything and everything in her power to help anyone.”   – Athlete

Andy Higgins Lifetime Achievement

Mark Sutton

Volleyball ● Scarborough, ON

“I wholeheartedly believe that none of my achievements would have happened if not for Mark.”  – Athlete

2021 Full Awards Broadcast

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit https://www.coachesontario.ca/events/awards/.

Home > Stars of 2018

Stars of 2018

The Ontario Coaching Excellence Awards celebrates the dedication and commitment of Ontario’s great coaches. The Awards recognize the importance of leadership, performance and the value of human insight which are all integral to great coaching.

Congratulations to the winners of the 2018 Ontario Coaching Excellence Awards:

Grassroots Coach

Megan Wilson

Rugby ● Scotland, ON

“She wants to ensure inclusion for Indigenous youth and give them a pathway.” – Co-worker

Grassroots Coach

Ian Roopnarine

Swimming ● Brampton, ON

“He’s funny, dedicated, great to be around, and makes swimming fun.” – Athlete

School Sport Coach

Ian Atkinson

School Sports ● Waterloo, ON

“It’s amazing what he brings to every single kid that he comes across. Regardless of the kid’s ability, he finds something that he can work with…”  – Co-worker

School Sport Coach

Dawn Manerowski

School Sports ● Oshawa, ON

“Her love for the game shows through when she’s coaching. She teaches and they learn. She’s instructive, firm, but a lot of fun…” – Parent

Good to Great Coach

Kathy Boyes

Rowing ● St. Catherines, ON

“One of her strengths is being able to build a team up and really give these amazing pep talks. She really knows how to push us in the right direction we need to go.”  – Athlete

Good to Great Coach

Jay McNeilly

Basketball ● Toronto, ON

“With him, it’s more than basketball. It’s really about our future – what we want to do after we’re done school. He believes the past doesn’t define you.” – Athlete

Trailblazer Coach

Guiseppe Politi

Soccer ● Sudbury, ON

“I don’t think I could understand the game without his guidance and his constant feedback. As a result, my son, as well as a lot of the kids in this club, have grown tremendously under the overall influence of Guiseppe.” – Parent

Trailblazer Coach

Glenn Paulley

Curling ● Waterloo, ON

“He is, by far and away, one of the most innovative coaches who’s working in our high-performance team and he has a way of instilling and imparting knowledge on athletes that’s very unique.”Co-Worker

Andy Higgins Lifetime Achievement

Brenda Willis

Volleyball ● Kingston, ON

“She knows what she’s talking about and she’s not afraid to say it. Which is a good thing, because sometimes guys will be a little hard-headed about what they think they know.”  – Athlete

2018 Event Photos

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit https://www.coachesontario.ca/events/awards/.

Home > Stars of 2017

Stars of 2017

The Ontario Coaching Excellence Awards celebrates the dedication and commitment of Ontario’s great coaches. The Awards recognize the importance of leadership, performance and the value of human insight which are all integral to great coaching.

Congratulations to the winners of the 2017 Ontario Coaching Excellence Awards:

Grassroots Coach

Victoria Lee

Synchronized Swimming ● Toronto, ON

“I am confident our daughters will become synchro coaches to young athletes and this is because of the role model and leader Victoria has been.” – Parent

Grassroots Coach

Darryl Bricknell

Hockey ● Toronto, ON

“Because of coach Darryl and his demeanour, my son still enjoys playing hockey even if he is not the best player on the team.” – Parent

School Sport Coach

Laurie Baulcomb

School Sports ● Cambridge, ON

“Laurie’s coaching influence has left a permanent impression in me as I aspire to  be the quality of a coach she is.”  – Co-worker

School Sport Coach

Denis Gauthier

School Sports ● Sudbury, ON

Denis’s style is one of active learning, team building, respect, discipline and always encourages his players…” – Parent

Good to Great Coach

Jill Perry

Boxing ● Ottawa, ON

“She is always willing to put others before herself while doing whatever it takes…”Athlete

Good to Great Coach

Bradley Brennan

Rowing ● Kingston, ON

“I owe my entire sculling success to Brad. He goes above and beyond on all fronts and is the best coach…” – Athlete

Everyone Matters Coach

Colleen Didur

Canoe/Kayak ● Toronto, ON

“I continue to be amazed at the energy and vitality she offers to ensure the success of the program and more importantly of the athletes.” – Parent

Everyone Matters Coach

Pat Pembleton

Lacrosse ● Fort Erie, ON

“His support doesn’t speak to gender, it speaks to the potential in any individual willing to come out to practice and play.” – Athlete

Trailblazer Coach Award

Justin Shattraw & Mykal Travis

Football ● Petawawa, ON

“Justin & Myke are always thinking of ways to improve and make a difference in our league. These kids come back and beg for these guys to coach them again.” – Parent

2017 Event Photos

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit https://www.coachesontario.ca/events/awards/.

Home > Stars of 2016

Stars of 2016

The Ontario Coaching Excellence Awards celebrates the dedication and commitment of Ontario’s great coaches. The Awards recognize the importance of leadership, performance and the value of human insight which are all integral to great coaching.

Congratulations to the winners of the 2016 Ontario Coaching Excellence Awards:

Grassroots Coach

Colleen Rasmussen-Taylor

Synchronized Swimming ● Toronto, ON

“I am confident our daughters will become synchro coaches to young athletes and this is because of the role model and leader Victoria has been.” – Parent

Grassroots Coach

David Currie

Hockey ● Sarnia, ON

“I plan to be involved in hockey in some way and if I end up coaching my own kids, I know this is the kind of coach I will be.”  – Athlete

School Sport Coach

Jo-Ann Dexter

School Sports ● Cornwall, ON

“Jo-Anne is truly passionate about high school sports and ensure that every single athlete at our school receives the best experience through sport.”  – Co-worker

School Sport Coach

Ken McDonald

School Sports ● Toronto, ON

“Ken is deserved of being acknowledged as a coach of ‘excellence’ because of his selfless attitude and dedication to the hundreds of young lives he has touched.” –  Parent

Good to Great Coach

Laura McPhie

Swimming ● Guelph, ON

“Laura clearly defines what it takes to mentor, inspire, and coach youth. She helps make these kids see beyond the black line at the bottom of the pool.”   – Parent

Good to Great Coach

Terry Radchenko & Ross Ristuccia

Athletics ● Toronto, ON

“A good coach trains the athlete. A great coach trains the person. A good change in your athletic career. A great coach changes your life. I know what it is like to work with a great coach…” – Athlete

Everyone Matters Coach

Craig Blackman

Athletics ● Toronto, ON

“He played a big part in helping me reach my goal so that I could represent Canada. It wouldn’t have happened without his openness and commitment to integration for athletes with a disability.” –  Athlete

Aboriginal Coach Impact

Kevin Sandy

Lacrosse ● Ohsweken, ON

“I’ve witnessed Kevin prove that lacrosse is more than winning; instead it about brings people and families closer together to encourage children and players of all ages to play their best and have fun.” –  Parent

Trailblazer Coach

Graeme Williams

Squash ● Windsor, ON

“He has a unique ability to make the game fun and genuinely cares about their development as players, but more importantly as people.” – Parent

Andy Higgins Lifetime Achievement

Casey Curtis

Tennis ● Markham, ON

“As a coach that values sportsmanship as well as technical skill, he has provided all of his players the tools to be successful on and off the tennis court.” – Parent

The CAO congratulates all of the award winners and coaches across Ontario for their commitment and dedication to ensuring Canadians live an active and healthy lifestyle. For more information on the Ontario Coaching Excellence Awards and nominating a coach in the future, visit   www.coachesontario.ca/events/awards.